The platform is rolling out a new feature that allows them to lessen the volume of AI-created content appearing in their streams. This initiative comes as the service disclosed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread rollout. This advancement coincides with a increase in AI content, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing channels on a competing service only show AI-generated videos. A significant portion of this content is deemed “AI slop”, a label for substandard, mass-produced content that is often absurd or dreamlike.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the power to adjust the amount of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its service identified as made with AI. In total, over 100 m pieces of content are added to the app every day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI-generated videos they watch by accessing the topic control setting in the application and choosing AI-made media. Further subjects that currently be modified under the tool cover current affairs, clothing, beauty, and dance.
Platform Guidelines
Its rules require users to identify lifelike AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the service will henceforth apply an “AI-made” tag to content created with its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This measure is designed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a two million dollar AI literacy fund for professionals and organizations to create learning resources about ethical AI use. This initiative will support non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
The platform has justified its safety measures, following discussion over plans to lay off a large number of review team members in the United Kingdom. The company is set to eliminate 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official stated that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most distressing content before it is viewed by staff. The company stated a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
